Grow Her Business
Grow Her Business supports women entrepreneurs’ commitment to growing their businesses by providing information on nearly 200 resources to help along the way. Use these resources to make strategic decisions about what resources to use, and when to use them to stay on track at each step.
Please view all the resources available here.
About this project
After surveying the entrepreneurship ecosystem for high-growth women entrepreneurs, and conducting many conversations with our stakeholders, the Council identified a need to develop an entrepreneurship resource platform for growth-minded women entrepreneurs in the U.S. In the summer of 2015, the Council commissioned Optimal Solutions Group, LLC to develop an easy-to-use platform functioning as a data repository for relevant tactical and interactive resources on how to ideate, launch, and grow a business. The researchers aggregated and mapped best-in-class resources for high-growth women entrepreneurs, and organized them by various factors including business stage, geographic location, and resource type. Launched in 2016, the Grow Her Business platform is the result of these efforts. It is intended to provide dynamic and valuable information and guidance for women entrepreneurs seeking to grow and scale their businesses.
In order to build an inventory of premier resources for growth-oriented women business owners, Optimal first established a working definition of the unit of analysis: a resource. A resource is something a person can apply to, subscribe to, join, attend, schedule an appointment for, or otherwise complete a terminal action to take part in. Most resources are programs hosted by organizations; others include online tools that guide business development, funding platforms, and additional supports that may not traditionally be considered programs. Static resources, such as informational articles, guides, and advice, are excluded from this inventory, as are university-based degree-seeking entrepreneur programs and resources that are purchased rather than acted on (e.g., accounting software, legal assistance).
Best-in-class resources were identified by consulting expert sources in the entrepreneurial field and supplementing the sources to ensure that niches occupied by women entrepreneurs were also represented. Optimal conducted a review of well-known sources of information for entrepreneurs, focusing on those that provided rankings and “best-of” lists published within the last five years. Additional reviews were conducted to identify expert sources that focused on social or civic ventures, the service sector, and government resources because women-owned businesses are more highly represented in these niches.
Suggest a resource
To suggest a resource for Grow Her Business, please contact us. For questions or more information, please call NWBC directly at 202-205-3850.
NWBC’s identification of entities that met the criteria of “best in class” from its research data is not an endorsement of the views, opinions, products or services of any person entity. NWBC programs and services are extended to the public on a nondiscriminatory basis. You can see the complete report here.