RECAP: WOMEN IN SMALL BUSINESS ROUNDTABLE – SR. PETERSBURG, FL
St. Petersburg, FL
WASHINTON, D.C., August 13, 2019 – As part of its ‘Women in Small Business Roundtable Series,’ the National Women’s Business Council (NWBC) held a roundtable in St. Petersburg, FL on August 6, 2019, to better understand the specific challenges and opportunities for women’s entrepreneurship in S.T.E.M. Florida is ranked number one in the country for the fastest growth rate of women-owned businesses according to the 2018 AMEX State of Women-Owned Businesses Report.
The event began with NWBC Chair Liz Sara welcoming the roundtable participants and attendees, including founders in various business sectors in S.T.E.M., from technology to manufacturing to health. Chair Sara highlighted the Council’s efforts to convene women business owners on topics related to the Council’s three issue areas: Women in S.T.E.M., Rural Women’s Entrepreneurship, and Access to Capital.
The highlight of the Roundtable was a fireside chat with U.S. Senator Marco Rubio (R-FL) and NWBC Council Member Marygrace Sexton, Founder & CEO of Natalie’s Orchid Island Juices. As Chairman of the Senate Committee on Small Business and Entrepreneurship, Senator Rubio discussed current legislation pertaining to women’s business enterprise such as the Women & Minority Equity Investment Act, which allows women-owned firms to accept venture capital and equity investments that would constitute more than 50 percent of the ownership of a firm and still maintain ownership and control of the business for purposes of WOSB or 8(a) contracting program certifications, so long as the venture capital or equity firm is also woman-owned. The Senator also highlighted his Supporting Veterans in S.T.E.M. Careers Act, noting, “We have a wealth of talent leaving the service, and they are equipped with unique skills. It is particularly important for our women in uniform to utilize their skills for S.T.E.M. careers or to start their own businesses.”
NWBC Council Member Monica Stynchula, Founder & CEO of REUNIONCare, Inc. and a local of St. Petersburg, then moderated a lively discussion among women business owners in S.T.E.M. fields. The importance of early S.T.E.M. education and business mentorship were prominent themes around the table. A business consultant advised, “Surround yourself with a circle of influence and recognize that you could be in someone else’s circle too.”
An owner of an engineering and manufacturing company recounted her experience as the only woman in her college science program and recalled how the professor could not remember her name and would return her papers last. She noted the importance of teaching entrepreneurial skills at an early age and engaging young women in S.T.E.M. fields. A representative from a local college highlighted that the majority of the school’s natural science majors were women, but they consistently identified as scientists and not necessarily entrepreneurs. Several participants echoed these sentiments by acknowledging the need for business education to be interwoven throughout basic education courses. Others stressed that while S.T.E.M. education was important, S.T.E.M. degrees were not as essential to a start-up’s success as the ability of the founder to learn and adapt to ever-changing technologies.
NWBC Chair Sara wrapped up the roundtable discussion by highlighting the overarching themes and reiterated the Council’s commitment to employ the feedback received as a springboard for the Council’s policy recommendations to Congress, the President, and the Administrator of the Small Business Administration. The Council appreciates the participation from diverse business owners and stakeholders in the St. Petersburg area.