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Meet the NWBC

Deborah Rosado Shaw

Founder of The Rosado Shaw Group, LLC


Deborah Rosado Shaw founded the Rosado Shaw Group, LLC., a career success and leadership development company focused on women's leadership and diversity. Since 1996, Deborah has delivered custom executive briefings, seminars, keynotes and consulting to organizations that include Accenture, American Express, The Congressional Hispanic Caucus Institute, IBM, Microsoft, New York Life, PepsiCo, Sam's Club, Walmart and many more. Participants range from independent professionals to fast-track high potentials, middle managers and global leaders managing billions of dollars in revenue and tens of thousands of employees.

She is currently the Senior Vice President and Chief Diversity & Engagement Officer for PepsiCo, Inc. a global food and beverage company with net revenues of more than $63 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in estimated annual retail sales. Deborah provides leadership in guiding PepsiCo’s global Diversity and Engagement (D&E) strategy to bring together diverse strengths, backgrounds and perspectives to achieve the company’s strategic business imperatives, advance its performance and drive innovation.

Deborah's remarkable trajectory from inner city beginnings to some of the most esteemed boardrooms in the world has been recognized with numerous awards including the SBA sponsored "Women of Enterprise Award", the National Foundation of Women Legislators "Entrepreneur of the Year" award and the Students in Free Enterprise "America's Free Enterprise Legend Award". She also joined the ranks of Billie Jean King and Madeline Albright to receive the "Office Depot Visionary Award". Additionally, Hispanic Business Magazine named Shaw one of "80 Elite Women Leaders" and Hispanic Magazine has several times listed her as one of the "100 Most Successful Latinas in the U.S.".

Deb is a highly successful entrepreneur who built and sold a multi-million dollar international merchandising company. Over a twenty year period she groomed her business know-how designing, negotiating and closing deals with some of the smartest buyers in the world including: Costco, Toys-R-Us, Wal-Mart and The Walt Disney Company.

Coined a visionary power broker by Hispanic Trends Magazine, Deborah is a thought leader whose insights have appeared in Business Week, Forbes, "O" Magazine, USA Today, The Wall Street Journal, and many others. She has been featured on "The Oprah Winfrey Show", Telemundo and on ABC, CNN, FOX and NBC affiliates nationwide. In addition, her achievements have been used as a case study in several textbooks. Deborah speaks with authenticity and authority garnered from the front lines of today's toughest leadership and performance issues.


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