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Meet the NWBC

Kari Warberg Block

CEO, Founder & Farmer in Charge, Earth-Kind


Kari Warberg Block, founder and CEO of EarthKind, is a true mother of invention. In the mid-1990s, with two small children at home, she was determined to find a natural solution to rid her house and farm of rodents, without risking the health of her family. At this time, 90% of pest control solutions contained dangerous toxins, so Kari created Fresh Cab®, the first botanical rodent repellent safe enough to use at home, but strong enough to meet Federal EPA standards for effectiveness.

Today, EarthKind’s Fresh Cab and Stay Away® line of preventive pest repellents are made exclusively from ingredients grown on family farms and are sold into 55,000 retail stores across the US.

Kari is hailed as a market disrupter and tireless champion for value-added agriculture, sustainability, and entrepreneurship and she is committed to those communities in which her employees live and work. And, through the employment of developmentally disabled citizens, the utilization of natural, renewable resources, and maintenance of a responsible (2%) carbon footprint, Kari hopes to set a new standard for the way business is managed.

EarthKind was included in the Inc. 500/5000 list of fastest growing companies and, as a result of her achievements, Kari was named North Dakota’s Small Business Person of the Year, has been recognized as a runner-up for National Small Business Person of the Year by the U.S. Small Business Administration and is a member of Ernst & Young’s 2012 Entrepreneurial Winning Women.

Kari’s is well-respected and currently sits on advisory boards – most notably the National Women’s Business Council (NWBC), reporting to Congress, the U.S. Small Business Administration and the White House. Numerous media outlets have featured Kari’s success at EarthKind, including Forbes, FOX News, Inc., AOL, Success and Country Woman and her success has been outlined in the books, Marketing for Dummies, The Unexpected, and Home Enlightenment. As the focus of a 2014 case study detailing her entrepreneurial journey with EarthKind, Kari was awarded the Best Case Award and is now one of very few female entrepreneurs featured as the protagonist of a Case Center case study. Kari is as a regular, contributing writer for Huffington Post and Entrepreneur Magazine


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