Say you want to open a new business. You have a great idea, an amazing pitch, and a flawless business plan. You decide to go see a group of venture capitalists to try and get funding. The same day, a man pitches his idea for a similar business. He’s around your age and is also quite qualified and well-prepared. They ask him about his five-year plan. They ask you about potential obstacles. He gets to talk about his brand vision; you are forced to defend your business model. When they discuss your meetings, they mention your good looks, but emphasize that he is a competent innovator. Unfortunately for you, he gets funding and you don’t.