The National Women’s Business Council analyzed data that impacts the ability of women entrepreneurs and business owners to access markets.
WASHINGTON, D.C., May 10, 2018 – The National Women’s Business Council today released a new research report, analyzing obstacles that women business owners face in their access to customer markets: Understanding the Landscape: Access to Markets for Women Entrepreneurs.
The report is a comprehensive literature analysis on women business owners’ access to markets examined through various political, economic, social, and technical elements that impact women in business. It helps to identify gaps in the existing research to assist the National Women’s Business Council in developing areas of future investigation that are vital to the entrepreneurial ecosystem.
Women-owned businesses are a major component of the U.S. economy. Measured in terms of quantity and economic value, women-owned businesses account for approximately 20 percent of all businesses with paid employees and a combined payroll of $293.1 billion in 2015. To put this latter figure into perspective, if women-owned businesses were a country and their 2015 payroll were that country’s gross domestic product, then the women-owned businesses would have been the world’s 37th largest economy, greater than Ireland, Finland, New Zealand, and 133 other countries.
“Women business owners do face a number of obstacles in their access to financial capital and customer markets. As women business owners develop innovative ideas and enter into new markets, it is important they receive crucial support from the entrepreneurial ecosystem in order to thrive and continue to contribute to the nation’s economy,” commented Jen Earle, NWBC Council Member and CEO of the National Association of Women Business Owners
Key research from the analysis shows:
Download the full report at http://www.nwbc.gov.
NWBC is a non-partisan federal advisory council created to serve as an independent source of advice and counsel to the U.S. Small Business Administration, Congress and the White House on issues of impact and importance to women business owners, leaders, and entrepreneurs. To learn more about NWBC, visit www.nwbc.gov.