The National Women’s Business Council analyzed Kickstarter and Kiva data to identify the key determinants of success for women business owners and entrepreneurs.
WASHINGTON, D.C., March 27, 2018 – The National Women’s Business Council today released two new research reports commissioned to identify the key determinants of success for women entrepreneurs, which would facilitate a better understanding of the policy implications of crowdfunding and its promise for small business finance in the U.S. To do this, the Council examined two crowdfunding platforms, Kickstarter and Kiva. Crowdfunding as a Capital Source for Women Entrepreneurs: Case Study of Kiva, a Non-profit Lending Crowdfunding Platform and Crowdfunding as a Capital Source for Women Entrepreneurs: Case Study of Kickstarter, a Reward- Based Crowdfunding Platform analyze the role of an entrepreneur’s/small business owner’s online social network and examine additional factors that may affect success rates in crowdfunding such as funding goal or length of campaign. Download the full reports and review other research on access to capital at http://www.nwbc.gov.
Some of the most notable results from both research reports include the following:
Social networking provides women entrepreneurs interested in crowdfunding with a unique opportunity to share their projects and ideas with their networks, interact with them, receive their feedback, and most importantly leverage their networks to promote their projects. At NWBC, we strive to continue to encourage women project creators to leverage their existing networks and networking skills, regardless of their network size.