The National Women’s Business Council and Thumbtack host event to discuss new research on gender discrepancy in growth of microbusinesses
San Francisco, CA – The National Women’s Business Council (NWBC) recently released new research on microbusinesses that highlights a discrepancy between men and women who are either self-employed or run microbusinesses concluding that women-owned businesses are less likely to have hired employees than other businesses, across all industries.
The study examined barriers to and opportunities for hiring among self-employed individuals and microbusinesses, with a focus on how male and female business owners make decisions to hire employees. Through investigating individual characteristics and family dynamics of business owners, firm characteristics, and external market conditions – the researchers found conditions differed in what led women to start their own businesses (i.e., lack of access to traditional markets) and a discrepancy in making hires for their microbusinesses.
“These findings open up an important opportunity to think through and solve for what is ultimately holding women back from growing their businesses,” said Amanda Brown, Executive Director of the NWBC.
As an extension of this research, the NWBC is partnering with Thumbtack for a special event, “You don’t have to be Superwoman to Grow and Scale Your Business.” Thumbtack is a consumer service that connects customers to experienced professionals and has supported the growth and sustainability of many women owned businesses.
“Thumbtack is proud to support tens of thousands of women-owned small businesses by connecting them with new customers looking for help accomplishing personal projects. And now we want to do more than just bring them new business, we want to identify the unique obstacles that women business owners face and share the resources that will help them overcome these obstacles,” said Luke McGowan the Small Business Advocate at Thumbtack.
This special event will take place at Thumbtack’s San Francisco HQ office from 4:45pm to 6:45pm on Monday October 27th.
The panel, moderated by NWBC member and business owner, Jaime Nack, will address questions such as: What obstacles do women business owners uniquely face? What factors led to a decision to hire? What’s holding women business owners back from growing and scaling their business? What support and resources are needed to remedy this situation? What advice do you have for other women entrepreneurs? The panel will be followed by a networking reception.
Other special guests include: Shelly Kapoor Collins, NWBC member and business owner; representatives from the SBA district office and other community resource partners. Local elected officials have been invited as well.