NWBC in Support of Women-owned Retail Label

ByNWBC Council

NWBC in Support of Women-owned Retail Label

A new development to advance women business owners was unveiled during this year’s Women’s Business Enterprise National Council (WBENC) conference. This groundbreaking initiative will highlight products made by women-owned companies and more importantly alert shopping consumers with a visible women-owned logo marked on product packaging. The initiative and logo were created out of a WBENC, WEConnect International and Walmart collaboration. The National Women’s Business Council released the following statement in support of the new women-owned retail logo:

“This is a notable moment in the women’s business community and for women entrepreneurs in particular. We are in a new market environment where consumers are more conscious of their buying power and we believe that both women and men consumers will appreciate the opportunity to support high quality women-owned suppliers. The stamp’s distinction will raise the level of visibility for products made by women entrepreneurs and will inevitably reap significant economic gains for participating vendors. This is an important development and we look forward to seeing more retailers adopt similar strategies, says NWBC Chair Carla Harris.”


The NWBC commends the WBENC, WEConnect International, and Walmart collaboration. To hear more on the topic of economic gains for women business owners, please contact Krystal.Glass@nwbc.gov



Krystal Glass
Communications Director
National Women’s Business Council
O: 202.205.6829

About the author

NWBC Council administrator

The National Women’s Business Council (NWBC) is a nonpartisan federal advisory council established to serve as an independent source of advice and policy recommendations to the President, the Congress, and the Administrator of the U.S. Small Business Administration on issues related to women’s business enterprise. The Council is comprised of eight small business owners from across the country, six representatives of national women’s business organizations, and one Chairperson, Liz Sara, who was recently appointed by President Donald J. Trump in August 2018.