Shelly Shops Small: #SupportWomenBiz

ByNWBC Council

Shelly Shops Small: #SupportWomenBiz

The Consumer Electronics Association estimated 126 million Americans participated in holiday shopping during Thanksgiving, Black Friday, and Small Business Saturday. The holiday shopping season is a joyous occasion for many, a pivotal point for economic stimulation, and a critical time for small business owners, specifically women-owned small businesses.


In an effort to stimulate economic gains for women-owned businesses NWBC’s board of prominent women business leaders encouraged holiday shoppers to patronize women-owned small businesses during Small Business Saturday by using social media to amplify the call to #SupportWomenBiz.
NWBC Council Member Shelly Kapoor Collins did her share in contributing to economic gains for women-owned businesses by shopping at a local women-owned business during Small Business Saturday. Shelly visited Sweetie Face children’s boutique for her holiday shopping needs. Sweetie Face is a women-owned upscale children’s boutique established in Danville, California for over 18 years.
“Many women-owned small businesses rely on the holiday shopping season to meet their annual revenue goals. In a recovering economy, small businesses need strong consumer support during the holiday shopping season. I dedicated Small Business Saturday to shopping small and supporting a local women-owned small business,” said Shelly Kapoor Collins.
Highlights from NWBC Social Media Engagement:
  • Women-owned businesses make up 29.6% of all privately-owned businesses & generate $1.2 trillion in total receipts annually. #SupportWomenBiz –Fran Pastore
  • Long holiday gift list? Shop at a WomenOwnedSmallBusiness on SmallBusinessSaturday! Small businesses need your support. #SupportWomenBiz –Rose Wang
  • Holiday Shoppers: There are 7.8Mill WomenOwnedBusinesses in the US. Shop at your local WomenOwned biz this HolidaySeason #SupportWomenBiz –Shelly Kapoor Collins

About the author

NWBC Council editor

The National Women’s Business Council (NWBC) is a non-partisan federal advisory council created to serve as an independent source of advice and counsel to the President, Congress, and the U.S. Small Business Administration on economic issues of importance to women business owners.