Women In Green: Results From Women In Green Focus Groups

ByNWBC Council

Women In Green: Results From Women In Green Focus Groups

Women In Green Results From Women In Green Focus Groups

On behalf of the National Women’s Business Council (NWBC), Hart Research conducted two focus groups on August 31, 2011, among 13 self-described “established” or “aspiring” female entrepreneurs attending the “Women in Green” Forum in Santa Monica, California. It should be noted that the findings presented here reflect the fact that nearly all of the participants are in the early stages of establishing new business ventures. It also is important to remember that our participants made a conscious choice to attend (and pay for) the Forum, a fact that may differentiate them significantly from other entrepreneurs in the green sector (or other sectors).

About the author

NWBC Council administrator

The National Women’s Business Council (NWBC) is a nonpartisan federal advisory council established to serve as an independent source of advice and policy recommendations to the President, the Congress, and the Administrator of the U.S. Small Business Administration on issues related to women’s business enterprise. The Council is comprised of eight small business owners from across the country, six representatives of national women’s business organizations, and one Chairperson, Liz Sara, who was recently appointed by President Donald J. Trump in August 2018.