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Meet the NWBC

Lisa Price

President of Carol’s Daughter

Lisa Price is the founder and president of Carol’s Daughter, a beauty product line she started in her Brooklyn kitchen with $100 in cash and old-fashioned word-of-mouth.
Ms. Price began experimenting with fragrances and learning about the healing properties of oils in the early 1990s, while working on the sitcom, The Cosby Show. When the show ended in 1992, Ms. Price started selling her skin and hair products at flea markets, but then set up shop in her living room as demand increased. She officially established Carol's Daughter, named after her mother, in August 1993. Her loyal customers soon included an increasing number of celebrities like Jada Pinkett‐Smith, Erykah Badu, Rosie Perez and Halle Berry. Today, Carol's Daughter earns more than $30 million annually and employs more than 80 staff members in seven stores across the country, including its flagship store in Harlem.
Ms. Price is also the author of Success Never Smelled So Sweet, a memoir that chronicles her journey from being a young, broke black woman to the president of a multimillion dollar business.
She and her husband, Gordon, have two sons and a daughter and live in Brooklyn.

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